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What is a brandable domain name?

May 18, 2023

Yes, a brandable domain name is key to creating a strong online presence. Here are some factors that contribute to making a domain name brandable:

  1. Uniqueness: A brandable domain name is original and stands out from the competition. It's distinctive and easily memorable.

  2. Easy to remember: People should be able to recall your domain name easily. It needs to be catchy, concise, and easy to spell. Avoid complex words, hyphens, or numbers which can make it hard to remember.

  3. Relates to your business: Ideally, your domain name will hint at what your business does, either directly or indirectly. For instance, if you run a pizza shop, including 'pizza' in your domain could be a good idea.

  4. .com domain extension: .com is the most recognized and credible domain extension. While there are many other domain extensions available, .com is always the most brandable.

  5. Doesn't infringe on any copyrights or trademarks: It's important to ensure that your domain name isn't too similar to any existing brands, especially in your industry, as this could lead to legal issues.

  6. Pronounceable: People should be able to pronounce your domain name easily. This is often overlooked but important because humans remember words easier when they can say them out loud.

  7. No double letters: It is a good practice to avoid domains with double letters, because it increases the chances of losing traffic to typos.

  8. Short: Shorter domain names are easier to remember, easier to share, and have less risk of being mistyped.

Keep in mind that creating a brandable domain name can take time and creativity. You'll also want to check the availability of the domain name and consider your overall brand strategy.

You might also want to read: What is a Premium Domain Name?

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